Radio Head of Sales Job at SABC Auckland Park

Position : Head of Sales Radio
Scale code : 120
Position ID : 60023993
Location : Johannesburg
Reporting line : Chief Commercial Officer
CLOSING DATE: 30 OCTOBER 2025

Main purpose of the position

To grow sustainable SABC revenue and market share through the sale of radio related advertising, sponsorship and associated products, services and solutions across its portfolio of radio stations, inclusive of radio on streaming platforms such as SABC Plus. This will be achieved through leading, in a disciplined, professional and performance-focused manner, a high-performing national Radio sales team with focused responsibility for building commercial relationships and exploiting opportunities to meet client’s Radio-related advertising and sponsorship needs and requirements.          

Qualifications and experience

• NQF7 Degree in Sales, Marketing, Media or Business Management.
• Supplementary Media, Sales and / or other relevant training courses and certificates

• 8–10 years of progressive, successful sales leadership and management, with media sales, especially radio, as a strong advantage.

• Advanced knowledge of CRM systems, media measurement tools, and performance reporting.
• Use market intelligence and sales analytics to drive radio performance, pricing strategies, and audience value delivery.

• Leadership & People management skills inclusive of leading teams and developing effective teamwork.
• Known & respected in the radio advertising industry with established networks and relationships with current and emerging decision makers and adspend influencers.
• Proven leadership in high-volume media sales environments (Radio, digital, sponsorships).
• Deep understanding of segmentation strategies, client acquisition, and key account growth.
• Strong commercial acumen and data fluency—able to interpret insights into actions.
• Influential communicator with established networks in media buying and brand leadership.
• Adept at managing complexity, coaching teams, and navigating organisational change.
• Literate in use of Office suite – Word, PowerPoint & Excel as well as in CRM and other sales software applications.
• Planning & time management.
• Strong sales skills inclusive of the ability to coach and mentor salespeople.

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